We are being told how to think. The Government are using big business to help shape their policies and agenda, we have been under bombardment by new initiatives recently, all with the aim of changing the way we think.
This new Pension scheme the government plans to roll out, were everyone will be signed up for it, unless they choose to opt out., why can’t people choose whether they want to join, I’ll tell you why; It’s because they want our money, and they’ve made people so worried about financial security in their old age that people will let the choice be made for them, rather than decide for themselves.
The Food industry are talking about giving out free vouchers to encourage healthy eating, yeah and healthy spending on products.
Top Shop who are owned by Phillip ‘government advisor on saving money while not paying tax himself’ Green, are giving vouchers to school children, if they walk to school. Asda are reducing the prices of some of their furniture, to encourage families to buy a kitchen table so they can eat meals together.
The drinks industry in a bid to reduce ‘binge drinking’ are introducing a new unit of alcohol measurement; 2/3rds of a pint, apparently it’s how you can buy it in Australia.
Donating to charity government are talking to banks to see if it can be done at cash machines. Organ donations, talking about it being suggested to all new drivers who pass their test that they might consider donating their organs for transplants when they die.
Volunteering, I haven’t heard this mentioned yet but….How long before the 600,000 people who’ve had their Jobseekers allowance sanctioned, because they have refused or been unable to find work are given the option of ‘Volunteering’ in order to start receiving their benefits again?
All these things are an example of something called ‘Nudge Theory’, were by people are given a nudge into making decisions that they might not have made if it had been left down to their own free will.
Are people so stupid that they don’t know what decisions to make about their lifestyles if they want change them without having to be coerced and manipulated, or should I say nudged into making them? Wait up….best not answer that, cos if the answers yes then that gives weight to this whole idea of ‘Choice Architecture’ and if the answer’s No, because people are quite happy to live their lives however they want to then that gives weight to the thought that the government are building a new society on the foundations of fascism, were there’s only one way, their way! and if you don’t do it their way and for example you need Health care, it could be denied to you. Once again who pays? We do, because How much money have people got to pay into pension plans, to spend on healthy food, and
the only reason they can afford to drink is because the price of alcohol is so cheap in the very supermarkets that are gonna be promoting healthy lifestyles. Anyway it could be argued that many of these so called Social ills that this government wants to put right are a consequence of previous governments policies that have seen the family unit breakdown, people working longer and more unsocial hours in order to finance the lifestyles they’ve been sold and that they bought into and drinking to excess because they aint really happy and want to escape the grim reality of living a false life. The cost of their Free market capitalism is the price of our freedom. I wonder if it’s gonna be worth the price? Are people gonna change into ‘responsible’ citizens over the next say 10 years, were we’re living in their utopian dream of a caring sharing ‘big society’ or are we gonna be living in a dystopian nightmare where if you don’t conform to their way of thinking, you’re not gonna be nudged, but beaten into submission…..Think about it!